We’re on a mission to help wedding photographers attract their dream couples by utilizing the combined power of Pinterest and blogs.
Hi friend!
We’re Andrew and Casey, the power-couple behind Second Fiddle.
We LOVE working together as a married couple. Every day hasn’t been perfect and there have definitely been times when we wondered if going into business together was really a good idea.
The truth is, we’ve always known we make a dynamic team and over the years we’ve learned to rely on each other’s strengths and cover one another’s weaknesses. More often than not, if one of us doesn’t have the expertise in a particular area, the other person has the skills or knowledge to make up for it.
This is a big reason why our clients love to work with us.
where it all began…
Before we mastered our Pinterest and blog strategy, we started out as virtual assistants back in 2017. From the beginning, we had decided to focus on serving creative entrepreneurs such as photographers, florists, and designers.
It was during this time of serving creatives that we began to see how much more effective Pinterest was at attracting their ideal clients when combined with high-quality blogs.
Our big ‘aha‘ moment came when we were looking over a Google Analytics report for one of our wedding photographer clients.
As we were reviewing the numbers we realized that in a single month, Pinterest had brought nearly 250% more website traffic than Google search and 700% more traffic than Instagram!
“…we realized that in a single month, Pinterest had brought nearly 250% more website traffic than Google searches and 700% more website traffic than Instagram!”
After seeing those numbers we realized two important things:
1. An optimized and well-managed Pinterest account can become a top source of website traffic.
2. Blogs are an essential ingredient to a successful Pinterest strategy because they lead potential clients from Pinterest to your website.
From that moment forward we began to shift our efforts and focus on offering a Pinterest strategy that leverages the effectiveness of blogs.
We knew that this service would be particularly effective for wedding photographers because:
—Over 40 million people are planning their weddings on Pinterest each year.
—Wedding photographers have a lot of visual content that is perfect for blogs and Pinterest!
We’ve come a long way since that ‘aha’ moment. We now have an amazing team of Pinterest strategists and blog copywriters working with us to help wedding photographers across the country attract their ideal clients.
Want to get a feel for who we are?
Here are some words our clients have used to describe us:
Kind
Motivated
Friendly
Proactive
Lifeline for my business
Helpful
On top of it
Capable
Thoughtful
Solution-oriented
Efficient
Talented
Attention to detail
Trustworthy
Lovely
Supportive
CASEY
ENNEAGRAM:
Type 8, The Challenger
WHAT SHE’LL BRING TO YOUR TEAM:
Strategy, Drive, Enthusiasm, Attention to Detail, Organization
BINGE-WORTHY RECOMMENDATION:
Fixer Upper, Friends, Shark Tank
IF I COULD HAVE A SUPERPOWER IT WOULD BE:
The power to clean my house by taking a nap
THE QUOTE THAT MOST EMBODIES CASEY:
“Whether you think you can, or you think you can’t—you’re right."-Henry Ford
THINGS I HATE:
When the socks I’m wearing get wet
ANDREW
ENNEAGRAM:
Type 3, The Achiever
WHAT HE’LL BRING TO YOUR TEAM:
Excellence, Growth-Focus, Proactive Solutions, Diligence, Tenacity
BINGE-WORTHY RECOMMENDATION:
The Office, Jack Ryan, Stranger Things
IF I COULD HAVE A SUPERPOWER IT WOULD BE:
The power of flight and the ability to heal leopards
THE QUOTE THAT MOST EMBODIES ANDREW:
“Continuous effort—not strength or intelligence—is the key to unlocking our potential” -Winston Churchill
THINGS I HATE:
Morning conversation before coffee
OUR WHY
working with others to build something greater than ourselves
OUR CORE VALUES
INTEGRITY
EXCELLENCE
OWNERSHIP
CLEAR COMMUNICATION
RELIABILITY
